Business Consulting & Marketing Execution — Bangkok

Every business has a turning point. We build it.

Dragonfly Doji is a 360° marketing practice in Bangkok. Some turning points are quick — a product that starts selling this quarter. Some take years — a brand that grows into its ambition. Both start the same way: we understand the business first, then build what it truly needs. Understand. Tailor. Prove.

Start your turning point Read the proof

The dragonfly doji — where a market turns

01

The Understanding

We ask better questions before we spend your money.

You have briefed marketing people before. You explained the business in an hour, they came back with a media plan, and a quarter later everyone was staring at a dashboard nobody quite trusted. We start differently.

Before a single baht goes to media, we sit inside your business — how it makes money, what it costs to serve, which single number moves all the others. Then the solution is tailored around what we find, with the metrics agreed before the work begins. Marketing built on that understanding behaves differently. It sells.

"We need more ads."What they needed was a product priced so the ads could ever pay for themselves. We rebuilt the offer — the same budget turned profitable.
"We need a rebrand."The brand was fine. The product a new generation wanted simply wasn't on sale.
"B2B can't do marketing."It can. It just has to sell proof rather than promotion.
02

The Proof

The numbers are published. The names are kept for the room.

Case 01Automotive Services · B2C · SMEFlagship

Near bankruptcy to double revenue — by fixing the product, not the advertising.

0%

Revenue versus the year before, within twelve months — and still climbing

฿1MPeak month for the new entry product
5–6×Return on ad spend, sustained two years
The symptom

A two-branch service business near bankruptcy, half its revenue hanging on one manager's referrals.

The diagnosis

Not a marketing problem — an offer problem. The entry price was too high for advertising to ever pay back.

The fix

A new entry product priced for acquisition — and a customer segment nobody was speaking to.

The result

฿300K in month one, ฿1M at the peak. Revenue doubled inside a year — and still compounding.

Case 02International Fashion Retailer · B2C

A 150-year-old product, made essential again.

฿0M+

Revenue within four months of launch

฿37MInitial launch revenue
90%Sell-through at launch
4 yrsOngoing partnership
The symptom

The house's most storied product wasn't selling to a new generation.

The diagnosis

Not an awareness problem — an education problem. Stripped of its story, the product read as an expensive inconvenience.

The fix

Research, product development, and an education-led editorial series that made the ritual the reason to buy.

The result

฿37M at launch, over ฿120M within four months — 90% sell-through, now a permanent collection item.

Case 03Energy & Engineering · B2B · Enterprise

"B2B can't do marketing." Then the pipeline started closing.

฿0M

Revenue secured, from a pipeline built from zero

฿500MQualified prospect value in the pipeline
10×Secured revenue vs total spend
The symptom

Excellent technical work that nobody could find. Growth ran entirely on referrals.

The diagnosis

Not a sales problem — a proof problem. This market buys on evidence, and none was visible.

The fix

A commercial pipeline from zero: brand, digital assets, content that demonstrates capability through results.

The result

฿500M qualified, ฿100M secured — from ฿10M invested over two years.

Real, verified, anonymised by sector. The full detail — names included — is shared in conversation, where it belongs.

Numbers like these start the same way — with one conversation.

Start your turning point
03

The Clients

Fifty brands. Eight sectors. Years of quiet references.

RetailLifestyle & FashionAutomotiveWatches BeautyEnergy & EngineeringPropertyFinance

From international houses to Thai family businesses.

The names stay on this wall. Which result belongs to which name is shared in conversation.

04

The Craft

Communication, executed to a standard.

Film, photography, motion and design — made by our own hands, because execution is where a strategy either survives or quietly dies.

01Advertorial film
Film loads in production

Founder narrative, shot across two countries

02Testimonial film
Film loads in production

Interview-led brand story

03Product TVC
Film loads in production

Character-led 15-second spot

04Campaign film
Film loads in production

New-product launch, 360° execution

05

The Method

Deliberately few clients. Deliberately senior people.

We don't take every brief that comes through the door. A short client list is the whole point: it buys the time to understand your business properly, and the attention to execute as if it were our own money on the line. The people who do the thinking are the people who do the work — and we are judged on the number at the end.

01

Understand

Analysis before anything. We start inside the P&L — how the business makes money, and which single number moves all the others.

02

Tailor

No packages, no templates. The solution is designed around your business — offer, price, message, channel — nothing off the shelf.

03

Execute

360°, one senior team, strategy through to the last frame of film — advertising, content, and working AI where it earns its keep. B2B, B2C and B2B2C alike.

04

Prove

Data-driven to the sale. Conversion tracking (Meta CAPI) wires your advertising directly to bookings and revenue — not a new system to buy, simply the digital marketing you already run, measured properly.

How it starts

A conversation, then a proposal.

No paid diagnostic, no workshop theatre. We talk, you tell us how the business runs and what you need to move, and we go away and do our homework. What comes back is a written proposal — what we would do, what it costs, and the change it is built to make. Then the decision is yours.

Most of our clients began exactly this way: one conversation, one clear proposal, and work designed around a budget they already had — not a concept they had to learn to buy.

06

The Conversation

Start your turning point.

One conversation, with the people who would actually do the work. Bring the thing you want to turn — sales, growth, how people see you — and we will tell you honestly whether we can turn it, and just as honestly if we can't.

Start your turning point
1

The conversation

We listen, we ask, and we tell you what kind of problem this sounds like — and whether we are the right firm for it. If we aren't, we'll say so.

2

The proposal

A written plan: what we would do, what it costs, and the change it is built to make. Yours to consider, without ceremony.